Copywriter
Rafael Quintal
Nike+
Come Together
The campaign "Vem Junto" invited consumers to find their own reasons to run.
The posters gave extra motivation to the new runners out there and inspired them to keep pushing for longer and faster runs.
Wieden+Kennedy, São Paulo - 2016
Copywriter: Rafael Quintal
Art Director: Rodrigo Sganzerla
Creative Director: Caio Mattoso,
Rodrigo Mendes
Don’t use your creativity to come up with different excuses.
Use it to create new routes.
Running is a therapy that works better in group.
Running faster is a matter of time.
Only statues earn respect without moving.
