Vivo+
R.E.USE 

In a world where the new quickly becomes obsolete, we designed e-waste into utility, made thousands of people rethink their electronic use, and, at the same time, enabled access to culture and education for others.

We invited people to dispose of their smartphones at stores all across the country. In partnership with Amazon, we developed a special technology to turn each smartphone disposed of at Vivo stores into e-readers.

Putting the top 200 books in Brazil onto each device and distributing them across the country, turning them into libraries that fit in one’s palm and reaching public schools and communities that didn’t even have a library before.

Copywriter: Rafael Quintal, Guilio Beloto  
Art Director: Rodrigo Sganzerla, Thiago Andrade
Creative Director:  Sergio Gordilho