Unesco+
The Cardboard

I had the honor of representing Germany in the international Young Lions competition in Cannes 2022. The brief for the print category was quite challenging.

Create a print ad for the Unesco’s campaign “I am antiracist”. With a such  sensitive topic, we decided to go for something simple and powerful at the same time.

We turned the print into a cardboard sign that anyone could use for a protest, making room for people to fight back any kind of racism. The idea became gold winner.