Bud+New Classics Are Coming
Before they became classics, groups like The Rolling Stones were just another garage band.
Budweiser is the major sponsor of Lollapalooza
and for the 2019 edition, we worked on the "New Classics Are Coming" tagline. The campaign started with a thread on Twitter, asking people what lineup band
they'd bet on to become a new classic. Not long after that, the #MyNewClassic made it to the Twitter Trending Topics.
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Copywriter: Rafael Quintal, Alexandre Giampaoli
Art Director: Rodrigo Sganzerla, Andrwis Vilela
Art Director: Rodrigo Sganzerla, Andrwis Vilela
Executive Creative Director: Matias Menendez
Creative Director: Rodrigo Barbosa, Fernando Marar
Creative Director: Rodrigo Barbosa, Fernando Marar
Director: Nogari - DP: Mauricio Padilha - Production Design: Zarza - Produced by Iconoclast