Bud+A life
changing game

Being a NBA fan in Brazil is a statement that goes beyond the sport. You’re an outsider in your own country, playing by different rules.

Even with an extremely unfriendly environment, there are some people brave enough to accept the challenge.

We wanted to reward this attitude with a prize: tickets for the NBA Finals. But first, they had to prove their love for the game on the court. 

Copywriter: Rafael Quintal, Felipe Ribeiro
Art Director: Rodrigo Sganzerla, Henrique Folster,
Carlos Barabás, Raphael Souza

Creative Director: Matias Menendez
Director: Urso Morto
Cinematography: Gabriel Bianchini