Nike/
Unlock+

The Olympic Games are a once-in-a-lifetime opportunity for athletes to reach their top performance. But in RIO 2016 Nike invited everyone to unlock their potential. Athletes and non-athletes. 

That was a problem, though: 70 million people in Brazil don't have access to internet. What is the point of breaking a personal record if you can share it with the world?

We created the Unlock+, a new feature on the Nike+ that rewards the user with internet data every time a record is broken. The more you run, the more data you get, more likes on social media.