Nike+Sis’hood
Battles
To launch the new Air Force 1 models inspired by women who are uplifting their communities, Nike decided to cut through a very upsetting noise:
the misogyny in hip-hop culture. By joining forces with the women's retail chain "Authentic Feet", we took rap
battles - street metaphor for verbal abuse - and gave it a twist: instead of taking each other down, women lifted each other up.
︎
Copywriter: Melissa Alves, Rafael Quintal, Maurício Dias
Art Direction: Dandara Hann, Rodrigo Sganzerla, Cadu Bussad
Chief Creative Office: Hugo Veiga, Diego Machado - Executive Creative Director: Renato Zandoná -Rap&Lyrics: Slam das Minas - Director: Camila Corlnelsen, Thales Banzai
Motion Design: Guima Englman Romeiro, Allan Langer, Fernando Vital - Music Beat: Zamunda - Photography: Camila Corlnelsen, Thales Banzai
