CB+ketchup to
the rescue
To prove the quality of Curtice Brothers ketchup, we decided to conduct the most genuine taste test with the most honest audience out there: TripAdvisor reviewers.
We partnered with some of the worst-rated restaurants on TripAdvisor and supplied them with Curtice Brothers bottles.
We partnered with some of the worst-rated restaurants on TripAdvisor and supplied them with Curtice Brothers bottles.
They placed the ketchup on their tables, and... magic happened. It changed the reviews, proving that Curtice Brothers has been “Making not OK food OK since 1868.”
The brothers Simeon and Edgar Curtice founded CB in NY, 1868.
The brothers Simeon and Edgar Curtice founded CB in NY, 1868.
At the time, the bussines grew up and CB became one of the top three ketchup producers in the country competing with Heinz and T.A Snider.
In 2019, the Great Taste Award, the world’s most prestigious food award, has announced CB the Taste Star fo the year.
In 2019, the Great Taste Award, the world’s most prestigious food award, has announced CB the Taste Star fo the year.
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Copywriter: Rafael Quintal - Art Direction: Rodrigo Sganzerla - Designer: Timon Osche
Creative Director: David Kruger, Felipe Galiano - Executive Creative Director: Florian Hucker - CCO: Bjöern Bremer - CC: Stephan Vogel
DOP: Bastian Kempf - Motion Designer, Editor and Color Grading: Marcello Amora - Sound: DaHause - Producer: Raquel Fedato - Account Management: Alexandra Teodoreci
