Bud+
Tagwords
Rockstars love Budweiser. It’s a fact. There are thousands of pictures of them drinking Budweiser all over the internet, but use them was not an option.
Do you know how much it would cost? Crazy expensive. Since we couldn’t use the pictures, we found another way to connect with consumers.
We created a campaign using only the keywords linked to those iconic photos and gave fans a simple task: Google it.
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Copywriter: Rafael Quintal - Art Director: Rodrigo Sganzerla - Creative Director: Matias Menendez - Executive Creative Director: Sérgio Gordilho - Special Projects: Juliana Leite, Monique Lopes Lima, Juliana Mendonça,
Fernanda Segura - Film Editing: José Ernesto da Silva Neto - Film Production: Landia - Executive Production: Sebastian Hall - Production: André Morata - Director: Aline Lata - D.O.P.: Erico Toscano - Color Grading: Marla Color Grading
Motion Design: Matteus Faria, Raphael Santos, Bruno Valença - Motion: Daniel Tres D, Pedro Vieira Lima - Wall Painting: Alê Ferro - Silk: Estúdio Elástico - Photography: Rodrigo Pirim - Tecnology: Webcore
