Bud+
Tagwords Sport
Rockstars and Super athletes have at least one thing in common. They love Budweiser. After a big game, Bud was always there witnessing their greatness.
Just like Rockstars, sports athletes would ask for tons of dollars to allow us to use their pictures. But just like our first campaign, we could use the tagwords for free.
The tagwords took over more than just billboards. The fans brought them to stadiums and areas to give a good spoiler of what beer the players would be drinking after the game.
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Copywriter: xxxxx
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