Akatu+The Voice of the Drought
In 2015, São Paulo faced the worst drought of its time. The water sources reached their lowest level ever.
While everyone was looking for solutions, we gave voice to the one who needed to speak the most: the earth. We created a typeface made from the drought-stricken soil of the city’s main reservoir.
While everyone was looking for solutions, we gave voice to the one who needed to speak the most: the earth. We created a typeface made from the drought-stricken soil of the city’s main reservoir.
On a website, anyone could use the font on social media to post messages about the lack of
At the same time, we uploaded the typeface to the internet for people to download it for free. The font, called "The Voice of Drought," spread the news around the world.
At the same time, we uploaded the typeface to the internet for people to download it for free. The font, called "The Voice of Drought," spread the news around the world.
Corinthians, one of the biggest soccer teams in the country, used the font on their jerseys.
Newspapers also used it in reports about the water crisis. Brands created ads with the typeface as well.
Newspapers also used it in reports about the water crisis. Brands created ads with the typeface as well.
DM9 DDB, São Paulo - 2015
Copywriter: Rafael Quintal, Mateus Coelho
Art Director: Leandro Villas Boas, Manuel Scrofft, Pedro Sattin
Creative Director: Zico Farina, Leo Macias
Art Director: Leandro Villas Boas, Manuel Scrofft, Pedro Sattin
Creative Director: Zico Farina, Leo Macias
