Corona+Chill Your Feed
Corona has always stood for disconnecting from routine and reconnecting with life outdoors. In a culture increasingly shaped by hyperconnectivity and endless scrolling, Corona saw an opportunity to bring its long standing philosophy into people’s digital lives by transforming social feeds into gateways to the outdoors.
Rather than creating a social campaign for consumers, Corona created a social campaign for the algorithm. Every interaction with the content, including likes, watch time, saves and shares, signaled to platforms that users wanted more calming, outdoor inspired content.
The more consumers engaged with Corona’s content, the more “chill” their feeds became. The algorithm itself became the media channel convincing people to step away from their screens and reconnect with life outside.
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