IKEA+
Monsters Not Included
For IKEA’s Halloween campaign, we offered a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether it’s them hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to.
The campaign includes three spooky films, each capturing the multifunctional design of the home furnishing range with the aim of reassuring children that IKEA furniture comes absolutely monster-free.
Each of the videos showcases different products from the brand that are generally associated with the concept of hidden monsters across various media.
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Copywriter: Rafael Quintal
Art Direction: Cheryl
Creative Director: Felipe Galiano, Matt Longstaff, Juliana Paracencio
CC: Stephan Vogel
