Michelob+
10-day Contract
Michelob Ultra, the official beer of the NBA, offers live experiences to fans through its Superior Access platform—always looking for new ways to bring them closer to the game
The NBA’s real “10-day contract” doesn’t require the signee to be a professional player—just someone signed for 10 days or three games.
The NBA’s real “10-day contract” doesn’t require the signee to be a professional player—just someone signed for 10 days or three games.
Michelob Ultra used this loophole to make a fan part of a real NBA team. In partnership with the Atlanta Hawks and trainer Chris Brickley, one lucky guy, Matthew Hill, became the first fan ever to sign the Michelob Ultra 10-day contract—living, training, and celebrating like a pro for 10 unforgettable days.
646MM PR impressions;
539K Digital impressions; 100% Positive brand sentiment.
539K Digital impressions; 100% Positive brand sentiment.
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