Copywriter           
Rafael Quintal            

Ogilvy - Berlin

Milka+My Favourite Santa Claus




As we care about making
our loved ones happy at Christmas, we put a lot of pressure on finding the perfect big gift to put under the tree.

We don't realize that the act of gifting is more important than the gift itself.
That’s why we created the campaign Giving is The Greatest Gift for Milka.

               
To illustrate that idea, we came up with a tender story about a lovely boy and his favorite Milka Santa.
We follow them living true bonding moments throughout the Christmas season.

They are just inseparable, but when the boy sees his sister upset, he knows that the only thing that would cheer her up is a tender act of giving.
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Copywriter: Rafael Quintal  - Art Direction: Rodrigo Sganzerla -


Creative Director: David Kruger, Felipe Galiano  CC: Stephan Vogel